M&A MARKETING DUE DILIGENCE IS CRITICAL
Marketing is often one of the most valuable but overlooked parts of any merger or acquisition. Conducting thorough marketing due diligence during mergers & acquisitions is essential because it shows the true effectiveness, risks, and growth potential of a company’s marketing efforts. Without this insight, buyers may pay too much for a business with poor lead generation or brand problems, while sellers might undervalue their marketing strengths. A detailed due diligence process helps all stakeholders make informed decisions, find hidden opportunities, and set realistic expectations for success after the acquisition.
Outcomes of M&A marketing due diligence.
Mergers & acquisition marketing due diligence reveals important insights into your new acquisitions marketing strengths and weaknesses. It uncovers hidden issues that may not be obvious at first.
These problems, like outdated technology, weak lead generation, or inconsistent branding, often need substantial investment to fix after the sale. Spotting these challenges early helps buyers include necessary repair costs in their valuation, preventing overpayment and allowing for better deal negotiations.
Get M&A marketing due diligence ahead of your next merge or acquisition.
60-70%
Of businesses have hidden issues within their marketing.
Take your due diligence to a new level
Marketing due diligence FAQ's
Marketing due diligence gives you a real insight into the current state of the companies marketing. This provides you with insights into post-sale investment, preventing overpayment and allowing for better deal negotiating.
The investment required in m&a marketing due diligence depends on the size of the business. Speak to our marketing due diligence team today for an confidential quotation.
Absolutely. As a full service marketing agency, we’re able to support with marketing due diligence right through to strategy and campaign implementation. See our digital marketing & video production services here.
Whilst it helps if the sellers engage with FIARRA, it’s not the end of the world if they opt-out. Utilising industry leading tools, we’ll have access to most insights without requiring access to any company assets.
Thorough m&a marketing due diligence takes between 1 and 2 weeks depending on the size of the acquisition and levels of insight required.
The purpose of m&a marketing due diligence is to identify problems and risks. If you’d like further insights into tackling any issues that arise, please say and we’ll be more than happy to provide guidance or complete any work you require once you’ve ‘got the keys’.