OpenAI has stepped into the world of brand marketing with its first major campaign for ChatGPT, marking a new phase in how the company promotes its product.

The campaign, which launched on 28 September, highlights the everyday ways people are using ChatGPT to simplify work, spark ideas, and stay productive. It focuses on personal stories and relatable moments that show how the tool fits naturally into daily life.

A Shift in Marketing Strategy

Up to now, OpenAI has focused on one-off campaigns, including its debut Super Bowl ad earlier this year. This new approach shows a move towards long-term brand building and consistent visibility, rather than relying on single high-impact events.

Global Reach Across Channels

The campaign runs across TV, streaming, social media, and outdoor advertising in the US, UK, and Ireland. It premiered during NFL Primetime in the US and will appear on ITV, Sky, and Channel 4 in the UK.

Out-of-home placements are also making a big impact, appearing in key cities including London, Manchester, Birmingham, Dublin, and Cork.

Why It Matters

This campaign is an important milestone for OpenAI. It positions ChatGPT as something more than just a tech product, it’s becoming part of everyday life for millions of people around the world.

By focusing on real experiences and relatable stories, OpenAI is showing that ChatGPT isn’t just about innovation, it’s about connection, creativity, and helping people get things done.